Need a Mobile-Friendly Website?
But unsure about which solution to choose
Mobile-Friendly Website:Both a mobile site and responsive design will optimize your site to be more appropriate for smaller screens; both will offer simpler navigation and faster load times. However, there are differences, which is why we share the advantages and disadvantages of both solutions below.
A mobile site is essentially a copy of your website, where the server does the work to deliver an optimized page that’s smaller and easier to navigate.
The solution can really customize a unique experience for mobile users.
With a mobile site, you must create a different domain (many companies choose to differentiate theirs by “m.domain.com”).
Can dilute domain and hurt organic search traffic. Can add to website management because you have to maintain two separate silos of content.
Because a mobile site uses a separate domain, links shared from mobile browsers will not count as search link equity toward your primary site.